“Monetary Energy” is fiat currencies such as USD,EUR, GBP, AUD and many more. However, there are also intangible energies and values that today are hard to monetise, incentivise and connect to such as Brand Loyalty, Followers, Likes, Micro Tipping, Recommendations, Reviews Goodwill, Influencer Status Network etc. For example for any business today to incentivize a customer to give a positive review is hard using monetary energy alone. As humans we don’t want to be paid money to give a good review. There must exist some intangible energy or “LOVE” between the customer and the brand or business.

Selling through Amazon or Ebay costs 10-20% in commission and price competition is fierceful. Customers normally don’t know the sellers and hardly any intangible energy exists such as loyalty, recommendations or goodwill. Amazon and Ebay Reviews have been diluted and it is relatively easy for new sellers to get five stars after a few successful deliveries. Centralized platforms cut into margins and attracting bargain hunters due to high price competition.

Ecommerce on Social Media (Social Shopping)

The monetary value of connecting to or controlling “intangible energy” is enormous. 93% of all purchases today are online review-based or through word of mouth, and yet it’s hard to incentivise these and customers are more likely to leave a bad review after a bad experience than a good review after a good experience. Another interesting fact is that Influencers deliver 11x higher ROI than other forms of digital marketing due to its low cost and its inherent credibility. While word of mouth is still one of the most cost efficient ways of marketing for businesses it is hard to incentivise it. Best of all, selling direct on social media means there is no need to pay commission to a centralized platform.

Ecommerce is changing to Social Shopping

Not only the financial markets are changing. Ecommerce is changing as well. Social shopping is one of the fastest growing areas of ecommerce and the market size is expected to reach USD 3,369 trillion by 2028, according to a study conducted by Grand View Research, Inc*. “Social shopping” is the incorporation of social media and e-commerce, which is used for selling and promoting products and services online.

*Social Commerce Market Size Worth $3,369 Trillion By 2028 | CAGR 28.4%: Grand View Research, Inc.

Why sell using intangible energy?

It is six to seven times more expensive to attract a new customer using monetary energy than it is to attract a new customer using intangible energy in a social network.

Customers in trusted social networks spend 67% more than customers acquired outside social networks.

For businesses that increase customers from social networks by just 5% may boost profits by 25 to 95 percent.

87% of customers rely on social media reviews to make a shopping decision.